Benefits of Vehicle Wraps

In today’s competitive market, businesses are constantly seeking innovative ways to stand out and reach potential customers. Vehicle wraps offer a unique and impactful solution for mobile advertising, transforming your vehicles into moving billboards that capture attention wherever they go. At Cold Fire Signs, we specialize in creating eye-catching vehicle wraps that not only enhance your brand’s visibility but also provide a wide array of benefits. Read on to discover how vehicle wraps can revolutionize your marketing strategy.

Wide Reach

Wide Reach: According to the Outdoor Advertising Association of America (OAAA), vehicle wraps can generate between 30,000 and 70,000 impressions per day. This makes them an efficient way to reach a broad audience with minimal effort.


Cost-Effective: Vehicle wraps offer one of the lowest costs per impression compared to other forms of advertising. The OAAA reports that the cost per thousand impressions (CPM) for vehicle wraps is around $0.77, making it more cost-effective than billboards, television, and radio ads.

High Recall Rate

High Recall Rate: Studies have shown that mobile advertising, including vehicle wraps, has a high recall rate. Around 97% of respondents in a survey conducted by the American Trucking Association reported that they remembered the ad on a vehicle.

Increased Brand Recognition

Increased Brand Recognition: Vehicle wraps help boost brand recognition by providing consistent exposure. According to a study by 3M, fleet graphics boost brand recognition 15 times greater than any other form of advertising. Check out this Hot Pink Mini Cooper we wrapped.

Positive Perception

Positive Perception: Vehicle wraps can enhance the perception of a business. A survey by RYP & Becker Group found that 75% of people develop an impression about a company and its products based on the appearance of its vehicles.

24/7 Advertising

24/7 Advertising: Unlike traditional ads that have specific time slots or locations, vehicle wraps provide 24/7 advertising. Your brand is visible on the road, in parking lots, and wherever your vehicle travels, ensuring constant exposure.

Local Targeting

Local Targeting: Vehicle wraps are particularly effective for local businesses. They target the local market as the vehicles travel around the area where your potential customers are located.

Durability and Longevity

Durability and Longevity: High-quality vehicle wraps can last between 3 to 7 years, providing a long-term advertising solution that can be easily updated or replaced when needed.


Vehicle wraps are a highly effective, cost-efficient, and long-lasting form of advertising that can significantly boost brand recognition and recall while providing constant exposure to a broad audience. At Cold Fire Signs, we are committed to helping you leverage the power of vehicle wraps to grow your business. Contact us today to learn more or to get a quote!

Call to Action

Ready to transform your vehicles into powerful marketing tools? Let Cold Fire Signs help you create stunning vehicle wraps that capture attention and drive results. Get a free quote today or contact us for more information. Your next customer could be just a drive away!


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